[Photo by James Molinaro]
As a beauty and wellness blogger, I regularly test and review products (for editorial roundups), collaborate with established, global brands and new, indie brands to promote beauty and wellness products, and share inspiring tutorials and tips. In addition to my content, I often interview and feature expert advice (from renowned celebrity makeup artists, hairstylists, Doctors, and wellness/fitness experts) in my beauty & wellness articles. I have also covered notable beauty events such as ipsy GenBeauty Conference in San Francisco and CosmoProf Convention in Las Vegas. Here are a few examples of beauty & wellness-based brand partnerships and sponsors that I&C has worked with.
My knowledge and background includes:
- Skincare
- Personal Care
- Hair Care & Hair Styling
- Makeup Application
- Diet & Wellness
- Fitness
Partnership Type: Beauty & Personal Care Promotion
Brand Sponsor: Safeway/Albertsons/Unilever
I was hired to partner with Safeway/Albertsons (a couple times) to promote and generate excitement around their Rewards program and Sweepstakes. As part of the campaign, I was hired to create an original blog post and accompanying social media promotions introducing my audience to a few of my favorite Unilever beauty and personal care products that are sold by Safeway/Albertsons. In addition, the promotion also encouraged my USA-based readers to enter the sweepstakes and sign-up for their rewards program. To learn more, visit this page.
My particular promotion generated so much engagement and referral traffic (compared with other participating bloggers/influencers in the program), that the retailer hired me to do 2 additional (paid) social media promos for this campaign. As the brand/retailer has been very happy with my content and engagement, we have partnered a couple times on similar campaigns.
Partnership Type: Personal Care Promotion
Brand Sponsor: Dove
I was hired to partner with Dove to promote their Shower Foam product. As part of the campaign, I created an original blog post and accompanying social media promotions (including an Instagram Boomerang, which got over 85k views), introducing my audience to this new personal care product and showing them how easy it is to boost their daily personal care routine with this. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Safeway/Albertsons/Unilever
I was hired to partner with Safeway/Albertsons and Unilever to promote a few of my favorite Unilever beauty and personal care products for Fall. As part of the campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn more about these products, “refresh their routine for Fall”, to sign-up for the rewards program, and to enter the Safeway/Albertsons giveaway. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Bioré
I was hired to partner with Bioré to promote their new Witch Hazel anti-acne product line. As part of the campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn more about these products, ways to become more self-confident (through self-care), and to discover the benefits of using these effective, anti-acne ingredients. The premise of this campaign was to delve deeper into my personal story about how I was afflicted with acne as a teen, which was what compelled me (at a young age) to learn about skincare and gain self-confidence as a result. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Bionyx Skincare
I was hired to partner with Bionyx Skincare to promote their luxury skincare line. As part of the campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn more about these products. Since these high-end skincare products are targeted toward women over 30+, the focus was to explain how their formulas infuse effective, anti-aging ingredients. To learn more, visit this page.
Partnership Type: Beauty Tutorial Series
Partner: Hair Stylist Lili Cabrera of Oya Salon
After seeing so many uninspiring hair tutorials on the web, I felt compelled to create gorgeous imagery and helpful hairstyle tutorials. As a result, I collaborated with my local Hair Stylist – Lili Cabrera (of the Vogue top-rated Oya Salon in Monterey, California) to create a series of original hairstyle tutorials. Over the course of this 4-part series, we showed my audience various techniques and expert tips on how to achieve runway-inspired hairstyles at home through easy-to-follow, step-by-step tutorials. As part of the collaboration, I created an original blog post (for each tutorial) and accompanying social media promotions. The Pinterest images (from these tutorials) garnered over 50k views and the Instagram photos averaged 2200 likes per post. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Olay
I was hired to partner with Olay to promote their Olay Total Effects Whip sunscreen (as part of a long-term partnership, which included promotions for several Olay products). As part of this particular campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn about the benefits of this sunscreen, and discover easy, effortless ways to protect their skin from the damaging rays of the sun. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Decovo
I was hired to partner with Decovo (a natural beauty retailer) to promote fragrances for Mother’s Day (as part of a long-term partnership, which included promotions for several products). As part of this particular campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn about this new online retailer and the top quality brands they carry, including the fragrances that were featured in this promotion. To learn more, visit this page.
Partnership Type: Beauty Promotion
Brand Sponsor: Kohl’s
I was hired to partner with Kohl’s to promote Gucci and Philosophy designer fragrances for holiday gifts. As part of this particular campaign, I created an original blog post and accompanying social media promotions to encourage my audience to learn tips on how to shop for fragrance gifts, including detailed information about the two fragrances featured in this promotion. To learn more, visit this page.
Partnership Type: Fitness Promotion
Brand Sponsor: Reebok
I was hired to partner with Reebok to promote the Reebok Fast Flexweave athletic shoes for men and women. As part of this athletic campaign, I created an original blog post and accompanying social media promotions to show my audience how these shoes naturally fit into our active lifestyles – whether we’re hitting the trails with our puppy or heading to the gym for a workout. To learn more, visit this page.
Partnership Type: Fitness Promotion
Brand Sponsor: SimpliPur Lean 2.0
I was hired to partner with SimpliPur to promote the Lean 2.0 dietary supplement. As part of this fitness-focused campaign, I created an original blog post and accompanying social media promotions to share 5 simple tips on lifestyle changes that promote a leaner, more fit physique. The promotion highlighted the dietary supplement, while incorporating other ideas (such as fiber-based foods and activities) that would help readers get fit on-the-go. To learn more, visit this page.
Partnership Type: Wellness Promotion
Brand Sponsor: Tea Council of the USA
I was hired to partner with Tea Council of the USA to promote National Hot Tea Month. As part of this wellness-focused campaign, I created an original blog post (including an original tea-based recipe) and accompanying social media promotions. The campaign encouraged my audience to boost their wellness by incorporating antioxidant-rich tea into their diet, through a delicious and healthy recipe. Plus it highlighted the sweepstakes that the Tea Council was hosting. To learn more, visit this page.
For more case studies and partnership examples, please contact info@inspirationsandcelebrations.net.
