From eyeliners to lipsticks, the revolutionary technology behind the Makeup Genius app by L’Oréal Paris gives you a whole new way to shop for and try on makeup (virtually!). If you’ve ever found it challenging to shop for makeup at a drugstore (since there are no samples to test), the Makeup Genius app takes the guesswork out of the process.

L’Oréal Paris introduces the 1st virtual makeup tester. Try makeup looks and products on yourself and see them move with you in real time. This exclusive technology from major Hollywood studios has never been seen before in the world of beauty. Create your own or try ready-to-wear looks curated by makeup artists instantly. See yourself made up in just one click. Virtual makeup try-on has never been more real.

How the Makeup Genius App Works

The interactive app instantly changes your appearance on your smartphone or tablet monitor by virtually applying makeup – including everything from eyeliners and eyeshadows to blush and lipstick. The app comes pre-loaded with several different ready-to-wear makeup looks (ranging from all-out glam to natural looks) designed by professional makeup artists. In addition, the Makeup Genius app also features a wide variety of makeup products that you can virtually try on with just the tap of a button. You’ll be absolutely amazed how the technology works – it’s like looking at yourself in a magic mirror that has the ability to instantly change your makeup with just one click.

Not only does the app enable you to get a preview of how different L’Oréal makeup types, shades, and formulas will look on your face, the app also lets you save and share these virtual images with your friends and social networks.

Shown here is an actual photo I saved via the Makeup Genius app. While using the app, I literally had no makeup on. The photo seen here features L’Oréal makeup products applied to my eyes, cheeks, and lips only using the app. It’s truly astonishing how well the app is able to detect each person’s individual features and correctly apply the makeup (even the look of eyeliner!). The specific makeup products I tried on (via Makeup Genius app) as shown below are: Colour Riche Eyeliner (in Black/Brown), True Match Blush (in Tender Rose), and Infallible Le Rouge Lipstick (in Enduring Berry).

As L’Oréal exclaims, “with Makeup Genius, your smartphone becomes your mirror…and your next must have beauty accessory”.

[Video Credit: L’Oreal Paris]

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