Macy's Glamorama
On Friday (September 14th, 2012), Macy’s Passport presented the GLAMORAMA Fashion Show, Concert & VIP After Party at the Orpheum Theatre and Asian Art Museum in San Francisco (California), which concluded the 4-city benefit tour that spanned from Minneapolis and Chicago to Los Angeles and San Francisco. 
The splashy event was definitely the perfect place for fashionistas, style mavens, and industry insiders to ‘see and be seen’. Attendees traveled from near and far (some even from New York City) to enjoy the fashionable festivities. This year marked the 30th Anniversary of Macy’s Passport, which is an incredible accomplishment, since it’s become a major fundraiser for needy communities across the nation.
Megan and Liz at Macy's Glamorama
{Pop singers Megan & Liz performing at Glamorama}
The 60-minute show included a heart-pumping concert featuring live performances by R&B Singer/Songwriter and the Star of Duets (singing competition reality TV show on ABC), Robin Thicke, the chart-topping pop-singing and rapping duo Amy Heidemann & Nick Noonan (of Karmin), and Macy’s iHeartRadio Rising Star Winners, Megan & Liz
As seen in Macy’s recent television commercial, the Nashville-based, 19-year old fraternal twin sisters (Megan & Liz) opened the concert with their upbeat, infectious pop songs. They’ve quickly gained the recognition of an entire generation of fans via social media, having racked up more than 160 million views and over 825,000 subscribers on YouTube. The duo’s songwriting and performing talents are elevating them far beyond the digital realm with their impactful, anti-bullying statements and heartfelt messages peppered throughout their catchy tunes.


Macy's Glamorama Fashion Show
{Models wearing TOMMY HILFIGER at Glamorama}
The Glamorama fashion show included the hottest fall trends by superstar designers Tommy Hilfiger, Walter Baker, Tallia Orange, Material Girl, Bar III, Sean John, Rachel by Rachel Roy, Calvin Klein, Nicole Richie for Impulse, and Diesel.
Macy's Glamorama Fashion Show
{Model wearing WALTER BAKER at Glamorama}
Passport began as an awareness-raising fashion show in Macy’s employee cafeteria in 1982 and has since grown into one of the largest and longest-running HIV/AIDS events of its kind. The fashion benefit, with the help of the Macy’s Foundation, has donated more than $30 million to HIV/AIDS services, prevention, education and research. 
Macy's Glamorama Fashion Show
{Model wearing TALLIA ORANGE at Glamorama}
The San Francisco fundraiser benefited three vitally important non-profit organizations: The AIDS Emergency Fund (which helps more than 2500 Bay Area residents who are inflicted with HIV/AIDS), Project Open Hand (which provides food and compassion to people with symptomatic HIV and AIDS), and GLIDE (an organization that has helped thousands of disenfranchised and poor people get back on their feet and find jobs, housing, and more).
Macy's Glamorama Fashion Show
{Dancers wearing MATERIAL GIRL at Glamorama}
Featuring choreographed dance performances, U.K.-inspired costumes and music, and Great Britain influenced concert backdrops and after party setting, this year’s spectacular event was themed: ‘The British Invasion: The Music Then. The Fashion Now!’
The incredibly talented Mike Gansmoe, Macy’s VP of Special Productions and the Glamorama Producer, explains how this year’s ‘British Invasion’ concept originated. “2012 marks the 50th anniversary of both the Beatles and the Rolling Stones and we wanted to celebrate the profound impact they had on pop culture as well as the world.”
Amy Heidemann and Nick Noonan of Karmin at Macy's Glamorama Fashion Show
{Karmin’s Amy Heidemann & Nick Noonan performing 
live at the Orpheum Theatre at Glamorama
In April 2011, Karmin’s Amy Heidemann and Nick Noonan ignited the blogosphere when they posted a cover of Chris Brown’s “Look At Me Now” on TouTube. The clip instantly went viral, racking up millions of views after being tweeted by The Roots’ Questlove, Jermaine Dubree, and rapper The Game. With her retro-cool style and girl-next-door personality, Amy Heidemann surprises audiences with her fast-rapping abilities and larger than life performance. Combining Nick Noonan’s bright harmonies and skilled accompaniment on piano, guitar and trombone with Amy Heidemann’s effortless transition from singing to rapping, the dynamic duo soon had a YouTube Channel, Karmincovers (178 million views and 780,000 subscribers), and requests to appear on The Ellen DeGeneres Show, On Air With Ryan Seacrest, and Saturday Night Live. 


Macy's Glamorama Fashion Show
{Models wearing BAR III at Glamorama}
C.L.: How do you coordinate 4 shows in different venues across the country?
M.G.: “We have an incredibly talented production and events team that travels and works on all four shows. This group consists of some amazing Macy’s team members, who are well-versed in fashion, live production and special events, combined with some of the country’s most creative designers and choreographers, who all work together to bring the show and after party to life.
Macy's Glamorama Fashion Show
{Models wearing SEAN JOHN at Glamorama}
C.L.: Does each performance differ (due to the venue/location/audience)?
M.G.: “Some of the fashion changes from city to city. In fact, we’re adding in Nichole Richie’s new line she designed for Macy’s Impulse to the Los Angeles and San Francisco shows. We’re very excited about that. From a technical side, each venue is slightly different… so our team makes necessary adjustments. Truly the biggest difference between each show is the beneficiaries. In Los Angeles, our show benefits two amazing charities; Aids Project Los Angeles and Project Angel Food, and in San Francisco, the show benefits AIDS Emergency Fund, Glide Foundation, and Project Open Hand. We’re honored to help raise much needed funding so they may continue their incredible work. 

Macy's Glamorama Fashion Show
{Models wearing RACHEL Rachel Roy at Glamorama}
As the Fashion Director for Macy’s Glamorama, the stunningly glamorous and fashionable Laura Schara worked closely with all of the designers throughout all of the shows, and was responsible for coordinating all of the looks. 
C.L.: Some fashion trends tend to be more popular in one city over another. Does the selection of the pieces in the fashion shows reflect the individual style of each city (ex. San Francisco, Los Angeles, etc.)?
L.S.: “Overall fashion trends typically can be adapted to any climate… For example, Military inspiration and the color burgundy are two hot trends this fall season. If you are not interested in a Military Statement Coat, a lighter option may be a military inspired fitted jacket of blazer. Also the color burgundy will show up everywhere from outerwear, to dresses to accessories… so that trend is adaptable to any climate.”
Macy's Glamorama Fashion Show
{Model wearing CALVIN KLEIN at Glamorama}
C.L.: Since designers’ lines vary greatly from one to the next, how do you coordinate looks from each collection to make a cohesive fashion show?
L.S.: “During Glamorama, we like to showcase designer lines that range from classic, to modern, to contemporary to appeal to everyone in the audience. Typically during NY fashion week, each designer showcases 30-40 looks per show. In Glamorama, each designer segment has 12 to 15 looks, so our goal is to showcase the image of their collection and “tell their story” within each of those segments. Glamorama is like getting a taste test of what each designer collection stands for as well as a samples of the ‘must-have’s’ for the fall season.”
Macy's Glamorama Fashion Show
{Models wearing NICOLE RICHIE FOR IMPULSE at Glamorama}
C.L.: Is the apparel chosen for each show the same? Why or why not?
L.S.: “Some of the designer segments change for the west coast shows based on what is trending. For example, ‘Nichole Richie for Macy’s Impulse’ is launching in stores in September so we are showcasing her entire collection in the West coast shows only. We are very excited to launch her collection during Glamorama as she herself is a fashion icon.”
Macy's Glamorama Fashion Show
{‘The British Invasion’ dance performance at Glamorama}
Macy's Glamorama Fashion Show
{Models wearing DIESEL at Glamorama}
Robin Thicke performing at Macy's Glamorama
{R&B Star, Robin Thicke, performing his 
chart-topping songs at Glamorama}
By the age of 21, Robin Thicke has written and produced songs on over 20 gold and platinum albums for Michael Jackson, Marc Anthony, Pink, Christina Aguilera and more. His critically acclaimed debut album A Beautiful World (2003) was just the beginning of success for this multi-talented and swoon-worthy performer. Since then, his songs have reached double platinum status, topping four Billboard charts simultaneously. In addition, he received the VH1 Soul/Vibe award for “Best Breakthrough Artist”, as well as nominations from BET, Soul Train, MTV VMA, the American Music Awards and more. 
Robin Thicke performing at Macy's Glamorama
{Robin Thicke performing at the Orpheum Theater with Glamorama dancers}
In addition to headlining the 4-city Macy’s Glamorama tour, Robin Thicke’s most recent projects include a fifth studio album, Love After War, and a “Superstar” spot on the ABC reality singing series “Duets” alongside Kelly Clarkson, John Legend, and Jennifer Nettles.
Macy's Glamorama After Party
{‘The British Invasion’ themed Glamorama VIP After Party at the Asian Art Museum}
The uber-chic Asian Art Museum was the perfect setting for the VIP After Party, featuring British-inspired decor (by Glamorama founding partner American Express),  live make-up demonstrations by M.A.C. Cosmetics artists, hosted Tequila Patron, Wine, and Champagne stations, delectable passed hors d’oeuvres by Taste Catering and Event Planning, multiple dessert tables, a See’s Candies station, a packed dance floor (thanks to DJ L), and a fun photo booth provided by OfficeMax.
Macy's Glamorama After Party
{Fashionable VIP Guests, (Maria Angelo, Marketing Manager – San Francisco Design Center and Sonia Hwang Morsella, Marketing/Transaction Manager –, enjoying the Glamorama After Party at the Asian Art Museum}
Robin Thicke at Macy's Glamorama
{Posing with R&B Singer & Songwriter Robin Thicke at Glamorama}
Amy Heidemann of Karmin at Macy's Glamorama
{Posing with pop singer and rapper, Amy Heidemann of Karmin at Glamorama}
When asked what she thought about performing in Glamorama, Heidemann said, “This is the best job anyone could ever have!”
Macy's Glamorama After Party
{Glamorama fashion at your fingertips; apparel available from Macy’s}
Macy's Glamorama VIP After Party
{Dancers in U.K. inspired apparel at the Glamorama VIP After Party}
Macy's Glamorama VIP After Party
{VIP Guests dancing to music by DJ L at the Glamorama VIP After Party}

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