Just as the seasons naturally change, as we get older, our skin changes too. Environmental effects, hormonal changes, and even lifestyle choices play a role in the health and vibrancy of our skin. To make the most of our natural beauty at any age, we need effective skincare regimens that address our concerns at the time. To help us learn why skincare is essential, Inspirations & Celebrations’ Beauty Contributor Alana Mitchell (a licensed esthetician and skin care expert) shares her must-read tips on which products and treatments to use in your 20s, 30s, 40s, and 50s.

As a skincare professional, I consult with women of all ages on a regular basis. While skincare regimens can and should change depending on the changing needs of your skin, a good daily regimen is a must across the board – no matter what phase of life you’re in.

Now that I’m a mom in my thirties, my skincare routine is nothing like it was when I was in college, for example. Finding the right products for your skin can feel like an overwhelming process, but it doesn’t have to be.

Skincare Secrets To Make The Most of Your Beauty at Any Age - Skincare for Different Ages

Are you wondering if you should start using anti-aging products? Or perhaps you’ve been using them for years already, but aren’t sure if what you’ve got in your medicine cabinet is working? Do you notice your skin type changing, but don’t know where to start when it comes to new skincare products?

Well, you’re in luck. I’ve got tips, tricks, and expert insight into what skincare should look like no matter what season of life you’re in at the moment!

Skincare Secrets To Make The Most of Your Beauty at Any Age - Skincare in your 20s

Skincare in your 20s

Now is a great time to get a regular skincare routine going. It may sound kind of crazy, but if you’re not already using anti-aging products, go ahead and get started.

Your twenties should be all about preventative care — you’ll thank me later for starting those good habits now. (That means no sleeping in your makeup and no skipping out on washing your face!)

  • Cleansing:  A gentle, foaming cleanser is a great idea, especially if you’re washing your face twice a day. You don’t want to strip your skin of natural oils, though, because your skin tends to dry out a bit as you age. A foaming cleanser works perfectly with all skin types, and it was one of the first products I aimed to perfect with my own line.
  • Moisturizing: I can’t recommend the importance of moisturizing enough – you may feel like you can skip out on it when you’re young, but your skin needs nourishment. Find a gentle moisturizer that includes an SPF of 30 or higher for double the protection. Always moisturize your skin after every wash, morning and night!
  • Nighttime treatment: Try a serum with peptides. Peptides may have a role in preventing fine lines and wrinkles, which you’ll appreciate later on.

Skincare Secrets To Make The Most of Your Beauty at Any Age - Skincare in your 30s

Skincare in your 30s

This is the phase of life where you’ll begin noticing changes in your complexion. If you’ve been an avid sunscreen user throughout your 20s, you actually may not notice a dramatic change. Sun damage can lead to age spots and hyperpigmentation, so using a sunscreen with an SPF of 30 or higher is great for daily protection.

But this is the decade where skin can get a little duller, a little drier. That’s why your 30s are a great time to add regular exfoliation to your routine if you’re not doing it already.

  • Cleansing: A gentle foaming cleanser is still a great option. If you notice your skin is a little duller these days, try a cleanser with hydroxy acids. Or, you can add a mild facial scrub brush to your routine a few times per week.
  • Moisturizing: Moisturizers that contain sunscreen are still a highly recommended component to your skincare routine (no matter your age). If you’re looking for a little boost, try a facial oil with retinol. It’ll lock in the moisture, brighten your skin, and the retinol is a great anti-aging ingredient.
  • Nighttime treatment: An eye cream is your best friend in your 30s. The delicate skin around our eyes is easily susceptible to wrinkles as we get older. Plus this is the decade when a lot of us become parents, and therefore become completely sleep-deprived. 

Skincare Secrets To Make The Most of Your Beauty at Any Age - Skincare in your 40s

Skincare in your 40s

You may have started to notice a few more wrinkles, a little less elasticity in your skin, and possible age/sun spots. Don’t worry; it’s just the natural aging process and you may as well embrace it!

You’re as beautiful as ever.  Here’s what you can do to keep your skin in tip-top shape.

  • Cleansing: A creamier cleanser might be a better choice for your skin, as they tend to be easier on the skin and won’t suck up moisture.
  • Moisturizing: Try a serum with antioxidants in it to help repair and protect your skin. Vitamin C, A, or E (or all of the above) can help stimulate collagen production, which will keep your skill looking youthful and smooth. And, as always, use sunscreen to keep your skin safe from the aging effects of the sun’s rays.
  • Nighttime treatment: Retinoids boost reserves of collagen and elastin, preventing future sagging. Not only are they anti-aging, they also reduce acne, because even though you’re not a teenager anymore, breakouts can still happen.

Skincare Secrets To Make The Most of Your Beauty at Any Age - Skincare in your 50s

Skincare in your 50s

Welcome to 50 and fabulous! You may be noticing thinner skin and sagging thanks to bone loss and fat loss (bet you never thought you’d be lamenting the loss of fat, huh?).

You may also start to see more fine lines and wrinkles, as well as hyperpigmentation or age spots. Dry skin is also very common in women in their fifties.

  • Cleansing: Continue with a creamy, rich cleanser in the morning and at night.
  • Moisturizing: Don’t stray from the antioxidant-rich serum you used in your 40s. For hyperpigmentation, you can try creams that contain 2 percent hydroquinone, phytophenol, or kojic acid to help even out skin tone and reduce the appearance of dark spots.
  • Nighttime treatment: I highly recommend a rich night cream with peptides or a retinol cream or lotion. Be sure to use the night cream on your neck and the retinol on your chest (décolletage, if you’re feeling fancy) and the backs of your hands.

Remember, aging is a normal part of life. No matter how much we wish we could turn back the hands of time, it’s inevitable that our skin will change as we grow older. You can do your part to ease the transition into the each phase of your life by making sure your skin is healthy and vibrant by finding the right skincare regimen for you.

For more beauty secrets and tips, visit the Health & Beauty section on Inspirations & Celebrations.


Contributor Alana MitchellFor over 14 years, Alana Mitchell (a licensed esthetician, beauty & skin care blogger, and mother of two), has sold over 300 lines of the highest of quality skin care lines through her store skincarebyalana.com. As a beauty contributor to Inspirations & Celebrations, Alana shares her insight and knowledge about skin care, personal care, and body treatments.


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