Icons of Porsche 2025 Returns to Dubai – Discover The Fastest-Growing Car Culture Festival in The Middle East

Dubai’s relationship with Porsche has always been deep; the city’s roads read like an open-air gallery of GT cars, classics, and collector builds. But once a year, that passion converges into something bigger. Icons of Porsche, now preparing for its 2025 edition, has become the region’s defining automotive festival, drawing tens of thousands of visitors to the Dubai Design District (d3).

This year’s event returns to The Slab, the raw concrete platform that has become synonymous with the festival’s open-air, urban-creative aesthetic. Scheduled for November 22–23, 2025, the gathering continues its two-day format, but the scale and ambition have grown significantly.

What began as a themed celebration of Porsche heritage back in 2021 has rapidly evolved into an anchor event on Dubai’s cultural calendar. Last year’s edition drew more than 28,000 attendees, confirming what many already sensed: the Middle East’s Porsche community is not only large, but increasingly influential.

Dr Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, says, “To see Icons of Porsche grow from that initial event into the huge festival it is today is hugely satisfying. It is a testament to the collectors who share their dream sports cars, their ‘icons’, with us each year.”

Icons of Porsche now sit at the intersection of several worlds, celebrating not just car culture but also integrating design, art, lifestyle, and family-friendly entertainment. The result is a festival that feels less like a traditional auto show and more like a cultural fair shaped around a shared obsession.

The 2025 festival will once again highlight the full arc of Porsche’s history, with vehicles ranging from early classics to modern performance icons. The mix typically includes museum pieces shipped from Europe, regional cars with storied backgrounds, and the latest production models.

Hosting the event within d3 isn’t accidental. The district’s architecture, creative studios, and open-plan layout align with Porsche’s own emphasis on design and storytelling. Expect installations, themed zones, and visual experiences that play off this backdrop.

One of the biggest shifts in recent years has been the widening of the festival’s audience. Beyond car enthusiasts, the 2025 edition will continue to cater to families, younger visitors, and newcomers through workshops, interactive spaces, and entertainment zones.

Late November is one of the city’s best periods for outdoor events. Golden afternoon light, cooler evenings, and the skyline’s contrast create a cinematic setting that naturally elevates any open-air festival, especially one filled with sculptural cars.

Icons of Porsche is no longer just a regional celebration; it’s become a must-attend moment on the global automotive calendar.