As the sun dipped below the horizon on the evening of August 17th, the Monterey Jet Center became a focal point for automotive enthusiasts, as the anticipated sold-out Motorlux event unfolded, marking an inviting way to kick off Monterey Car Week. This annual celebration, hosted by the Hagerty team, showcased an inspiring fusion of luxury, innovation, and a captivating interplay between aviation and automotive marvels.
To impress its hundreds of guests (who traveled both far and near for car week), Motorlux showcased meticulously curated automotive-inspired gastronomic pairings, a remarkable assembly of 200 automobiles, an impressive array of over a dozen aircrafts, 30 thoughtfully arranged farm-to-table culinary stations, a meticulously handpicked assortment of 24 exceptional local wines, and an enticing array of 30 top-tier cocktail selections.
The event’s culinary journey offered guests a sophisticated exploration of the senses, combining seasonal flavors and enticing aromas that created mouthwatering dishes. The interplay between automotive aesthetics and culinary excellence was unmistakable, from hors d’oeuvres that mirrored the sleek lines of hypercars to dessert creations that translated curves into confections. Each dish crafted by local and notable chefs was an embodiment of elegance, echoing the synergy between design and gourmet artistry.
The Monterey Jet Center runway, typically reserved for aircraft, was transformed into an exquisite convergence of airborne and terrestrial excellence. The aircraft display, an ode to aeronautical engineering, stood as an apt companion to the automotive lineup, creating an artistic spectacle that drew parallels between the engineering feats of the two realms while giving guests an up-close look at private jets, vintage planes, and helicopters.
While static displays and showcases can captivate, Motorlux elevated the attendee experience through interactive exhibits that celebrated both heritage and innovation. Patrons had the privilege of engaging with historic artifacts that have shaped the automotive narrative, while also glimpsing the future through previews of forthcoming luxury models, all the while mixing and mingling with other guests.
The red carpet was unrolled to welcome guests to an ambiance combining gala glamour and intellectual exploration. As attendees mingled amidst a curated collection of pristine vehicles, conversations flowed effortlessly, nourished by a shared passion for craftsmanship and engineering excellence.
In between sips of champagne, thought-provoking discussions unfolded, fueled by industry experts (such as Ed Loh, Senior Vice President of content at MotorTrend Group and serves as Editor-in-Chief for MotorTrend), car collectors, automotive enthusiasts, and attendees who just love a great party.
Motorlux underscored the power of the automotive community to drive change beyond mechanical realms. The event’s charitable drive reminded attendees that their ardor for luxury cars and performance wasn’t limited to aesthetics alone. It reaffirmed the role of passion in transforming lives and leaving lasting impressions.
Acting as a fundraiser for various organizations, Motorlux takes pride in its association with the CHP 11-99 Foundation, a distinguished 501(c)(3) non-profit committed to providing assistance to the families of California Highway Patrol officers during challenging times. The event’s philanthropic scope extended further to the Navy Post Graduate School Foundation, fostering a collaborative environment where the Car Club’s young members actively participated at Motorlux, lending their expertise as car pushers for the esteemed Broad Arrow Auction, which was previewed during the Motorlux event.
Monterey Car Week remains an iconic annual rendezvous for automotive enthusiasts to immerse themselves in luxury and automotive innovation, and we’re just getting started this week. To learn more about the allure of Monterey Car Week, visit Inspirations & Celebrations to read the insiders’ guides to auto week.
For a thrilling behind-the-scenes peek of Monterey Car Week and for more lifestyle content, follow Christina-Lauren Pollack on Instagram to see coverage of the best celebrations at car week, in addition to hearing in-depth conversations with auto industry leaders, Founders and Chief Designers of revolutionary hypercar and supercar brands, top executives at automotive manufacturing companies, and a peek into the exclusive invite-only events on the Monterey Peninsula.