When it comes to beauty gatherings, one of the biggest events around is the ipsy Gen Beauty conference. Over the weekend of July 21-22, the San Francisco-based event brought together 18 celebrity YouTube and internet beauty stars, over 30 major beauty brands (including Benefit Cosmetics, Pixi Beauty, MAC Cosmetics, and many others), and thousands of beauty lovers, makeup and skincare addicts, hairstylists.

If you’ve never heard of ipsy, it was created one of the first YouTube beauty gurus – Michelle Phan. She paved the way for all the content creators and influencers by becoming one of the most successful and notable beauty influencers in the world (with nearly 9 million subscribers). ipsy Gen Beauty is a place where “thousands of ipsters, the creators you love to follow, and all of the brands that fill up your Glam Bags and makeup drawers” come to gather “in one energizing, glamorous, magical space.”

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Lifestyle Blogger Christina-Lauren Pollack

As the winner of the Pixi Beauty #PixiPrettiesContest, I was given the opportunity to catch up with famed beauty YouTuber and internet sensation, Chloe Morello. Having recently launched her exclusive Pixi Palette & Lipgloss in collaboration with Pixi Beauty, Chloe was attending the ipsy Gen Beauty conference to meet fans and connect with the beauty lovers who adore her gorgeous makeup palette and lipgloss.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Chloe Morello for Pixi Beauty

Beauty Q&A with Chloe Morello

During our girl-talk, we discussed everything you could imagine – from skincare regimens to the funny story behind how one of her YouTube videos went viral (turning her into an overnight celeb). Here’s what she had to say…

CLP: How did you grow your following to over 2 million subscribers on YouTube?

CM: I launched my channel when I was 18 and began by uploading dance videos (as I was a dancer), but then decided to launch my beauty channel. I posted an eyeliner video (that happened to go viral), as someone must have shared it (probably because you could see down my blouse in the video! LOL). 

CLP: What are some of your best beauty tips?

CM: I like to use my fingers or a BeautyBlender to press in my makeup. Also, I’m careful about applying highlighter, so that it looks more natural. I make sure to check my face in natural lighting before finishing my makeup. 

CLP: What is your current skincare regimen?

CM: I use Retinol every day. At one point I was doing both AHA (Alpha-Hydroxy Acid) and Retinol, but then I learned that these ingredients don’t work together, and can be aggravating to the skin. Now I make sure to look at ingredients first to ensure they don’t conflict with each other.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Chloe Morello for Pixi Beauty

Pixi Beauty Giveaway

Since the Pixi Beauty team was sweet enough to send me tons of beauty gifts, I’ve decided to share the love with all of you by hosting a fun Giveaway. Enter the giveaway below for a chance to win; 10 lucky winners will receive brand new makeup or skincare from Pixi Beauty! 

Pixi Beauty Giveaway
To be eligible to win, entrants must be age 18+. This giveaway is open to USA and Canada residents. ‪Void where prohibited. Giveaway runs from July 26 – July 31, 2018.

A random winner will be chosen on August 1, 2018, and contacted via email. The winner must reply by email within 3 days by providing their mailing address and contact information. Failure to reply within this time period will result in automatic forfeiture of the prize. In that situation, another random winner will be chosen.

There are lots of ways to earn entry points in this giveaway. To start with – earn 20 entry points just by signing up for our e-newsletters! Earn 5 bonus entries by sharing this giveaway with friends (by email and social media). The viral share link option can be found in the list of entry options below.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Pixi Beauty Giveaway

In addition to meeting Chloe Morello at the Pixi Beauty booth, one of their other #PixiPretties collaborators, YouTube and internet star Weylie Hoang (pictured below on left) was also at ipsy Gen Beauty greeting guests and meeting beauty fans. The two Pixi Beauty stars also spoke on a panel about “Pixi Beauty: More Than Makeup”, sharing their behind-the-screen careers with a live demo of their Pixi Pretties product collabs.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Weylie Hoang for Pixi Beauty

Beauty YouTube Stars at ipsy Gen Beauty

Throughout the 2-day event, other notable YouTube beauty stars and digital influencers (such as Kandee Johnson, Christen Dominique, Jessica Vu, Jackie Aina, Jaleesa Moses, Jenn Im, Nikita Dragun and more) spoke on panels about everything from creating your best selfie to sharing their stories of inner triumph, inspiration, and some seriously glam makeup looks. 

ipsy Gen Beauty 2018 San Francisco Beauty Conference ipsy Gen Beauty 2018 San Francisco Beauty Conference - YouTube Beauty Star Gabriel Zamora

Makeup artist and YouTuber Gabriel Zamora (pictured above) says “I express my unique beauty by fully embracing everything that I am.” During the conference, Gabriel spoke on a panel called “ipsy Creators: Behind The screen” in which the audience got to know the ipsy Creators and learn about their path to success as well as their lives as beauty influencers. 

ipsy Gen Beauty 2018 San Francisco Beauty Conference - ipsy Talk with Content Creators and Beauty YouTube Stars

Another empowering and inspiration one of the ipsy Talks at the ipsy Gen Beauty conference was presented by MAC Cosmetics and titled “All Ages, All Races, All Genders”. During this panel, the audience heard how makeup trailblazers at MAC Cosmetics helped forge a path for everyone in the industry with a positive message of inclusivity that continues today.  

ipsy Gen Beauty 2018 San Francisco Beauty Conference ipsy Gen Beauty 2018 San Francisco Beauty Conference - Buxom Cosmetics

Throughout the event, attendees were able to get mini makeovers, chat with their favorite beauty influencers and content creators, learn expert tips on makeup, skincare and haircare, and even win beauty prizes by participating in the fun scavenger hunt.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Benefit Cosmetics ipsy Gen Beauty 2018 San Francisco Beauty Conference

From playful interactive stations to selfie-cams, there was no shortage of fun things to do at the ipsy Gen Beauty conference. Whether you are a makeup addict, a skincare devotee, or have a love of all things hair-related, this glamorous 2-day event was the ultimate play-place for beauty lovers.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - The Creme Shop ipsy Gen Beauty 2018 San Francisco Beauty Conference

Beauty Brands at ipsy Gen Beauty Conference

Throughout the conference, guests bopped from one booth to the next, learning beauty tips and picking up swag. At the Benefit Cosmetics booth, guests were able to enter a giveaway and get a chance to explore their amazing products. At the Buxom Cosmetics booth (who believe that “bold lips lead to a big, bold, sexy life”, attendees were treated to a lip transformation courtesy of professional makeup artists. At the MAC Cosmetics station, guests received complimentary demonstrations by MAC Artists, enjoyed epic interactive photo ops and walked away with MAC products. Other notable brands on-site included Derma E, Physicians Formula, Purlisse Beauty, Too Faced Cosmetics, IBY Beauty, Luxie, Cotz Skincare, Glamcor, Jouer, and more. 

ipsy Gen Beauty 2018 San Francisco Beauty Conference - MAC Cosmetics ipsy Gen Beauty 2018 San Francisco Beauty Conference - Too Faced Cosmetics ipsy Gen Beauty 2018 San Francisco Beauty Conference - Makeup Artist Roxette Arisa

Another one of the beauty influencers we met at ipsy Gen Beauty was makeup artist Roxette Arisa (pictured above). She taught her fans how to take gorgeous selfies during the “Glamcor: Your Best Selfie” session alongside Wanchen Kaiser. In addition, guests had the chance to put their skills to the test and win Glamcor swag.

Roxette says, “I love using the transformative powers of makeup to make me feel most like “me”. Whether it’s a bold red lip, a fierce cat eye or an all-over bronze, I love that makeup can make me who I want to be… for the day and most importantly that it can make me feel confident and comfortable in my own skin.”

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Buxom Cosmetics ipsy Gen Beauty 2018 San Francisco Beauty Conference

To sum up the event – the inspiring messages we saw there were “Be as bold as your lipstick” and “Express Your Unique Beauty”. Those are the positive beliefs that the empowering ipsy Gen Beauty event shares with the world, which is exactly what we all need to remind ourselves each and every day.

To learn more about ipsy Gen Beauty, visit http://ipsygenbeauty.com/.

ipsy Gen Beauty 2018 San Francisco Beauty Conference - Lifestyle Blogger Christina-Lauren Pollack

  1. I’d like to win because you make the product sound so amazing! I’ve never tried anything from that line before!

  2. Christy Peeples DuBois says:

    I love beauty products and what better way to get to try them as to win them. I’ve never won one of your wonderful giveaways and can’t imagine. Thanks for the opportunity.

  3. Susan Smith says:

    I want to win because I’ve heard great reviews about Pixi’s products, but I haven’t had the chance to try them yet.

  4. Every time I’m at Target, I go to see what Pixi products are in stock. I love the pigmentation of their eyeshadows, especially. My boyfriend will even pick up Pixi as a surprise “just because I love you” if he is at Target. He knows I love Pixi!

  5. Wish I Was There! Such A Great And Colorful Beauty Event! I’ve Never Tried On Pixi Cosmetics They All Look Magical!

  6. I have heard great reviews both online and from friends about Pixi and have been wanting to try some of their products but haven’t gotten around to finding a place that sells them. This would be a great chance to do just that. I would love any of the products. Thanks for the chance!

  7. I want to win because I’ve heard such amazing things about Pixi’s products, but I haven’t had the opportunity to try them yet.

  8. Michelle H. says:

    I want to win this because I used to use a Pixi primer and I loved it, and it has been awhile since I have used their products. And I love trying new makeup.

  9. I would love to try the glow tonic! Actually, would love to try the brand on my skin and see if they would work on my sensitive skin! love the colors!

  10. alicia brown says:

    I would love to win because I love #PixiBeauty #PixiByPetra ???????? I love what the brand is about, and I love their products!

  11. Stacy Bennett says:

    I’ve always thought PIXI products looked amazing, but never had the opportunity to try any ????! OMG they’re so beautiful ????!

  12. I have been reading about this product line and it sounds wonderful. Would love to win so I can try their products out!

  13. Crystal Fuentes says:

    I would love to win because i love #PixiBeauty #PixiByPetra ???????? I love what the brand is about, and I love their products! I would be most excited to win the Pixi Fairy Lights because what girl doesn’t like to #GlowAndGo ????!! XOXO

  14. Brenda Cremer says:

    I would like to win to try the Pixi Glow tonic. Thanks for the opportunity to enter, Good Luck to everyone!

  15. Luzviminda Gunter-Smith says:

    I love love to try pixie products as I saw beauty influences use it and so natural, I have not own any of this products and really wanna learn more on how to life my face sometimes when it looks so gloomy. Ahhhh

  16. I love Pixi and would be happy to win anything. The pallet would probably be the very first thing I’d use. Thank you so much for this amazing opportunity.

  17. I would love to win the glow tonic. I think that would make my skin look really great!! I have always been a fan of Pixi since they started selling it at Target. I have always wanted to try ipsy as well since I heard about it via advertisement on yahoo or google several years ago.

  18. Dana Rodriguez says:

    I love Pixi products! Especially the eye shadows and lip glosses. That looks like that was a lot of fun to attend!

  19. Traci Baker says:

    I would love to be Pixi winner, I very seldom get to have (Nice) make-up to use when I have plans to go out, my husband tells me to buy the dollar stuff well this would be above and beyond my dream to have make-up like this ???? my fingers and everything else crossed ???? Good luck everyone ????

  20. Amanda Price says:

    I love Pixi! I would love to win any palette. I would love to add more Pixi to my collection. Thanks for this incredible chance!

  21. I’ve been a Pixi fan for years and am excited at the chance to win anything from them. They make absolutely super stuff!

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