On Tuesday, March 3rd, the beautiful blonde bombshell and supermodel, Kate Upton, enjoyed a Spring fling with EXPRESS.
Stylish fans and popular fashion bloggers (including Julia of Gal Meets Glam and Anh of 9-to-5 Chic) gathered at the Union Square EXPRESS store (in San Francisco, California) for an up-close and personal meet-and-greet with the one and only Kate Upton, shop the chic Spring 2015 collection (and get the inside scoop on Kate’s favorite pieces), and indulge in cocktails and hors d’oeuvres, get gorgeous at a flash tattoo and glam station, and boogie down to music by DJ Lindsay Luv.
Kate Upton & EXPRESS
Kate Upton commenced her brand ambassadorship with EXPRESS in July 2014. Being the first celebrity spokesperson to represent EXPRESS in its advertising in over a decade, this marked an exciting opportunity for the contemporary American retailer to capture the attention of new audiences with its sexy and provocative ad campaigns featuring the All-American blonde.
In regards to her collaboration with EXPRESS, Kate Upton shared her enthusiasm for the brand by remarking, “I grew up wearing EXPRESS jeans. When I’m not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It’s my go-to look.”
“Visionary photographer Mario Sorrenti and fashion icon Kate Upton were the perfect combination to channel the new Spring Campaign in South Beach. Sorrenti brings an innate sexiness to his images, and we love how he captured Kate’s beauty and confidence too,” said Elizabeth Crystal, Chief Marketing Officer at EXPRESS.
The Spring 2015 Collection from EXPRESS is a bold and vivid combination of vibrant florals, yacht-worthy nautical stripes, and stand-out colors. “After a long winter, I’m excited to slip into the new EXPRESS collection. I’m a Florida girl at heart and feel most confident wearing sundresses, breezy tops and of course, my go-to classic shorts and camis,” said Kate Upton.
Keeping Up with Kate Upton
Kate Upton has modeled in numerous campaigns and has appeared in top magazines, including Vogue, Vanity Fair, Harper’s Bazaar, and Sports Illustrated. Having transitioned from print publications into film, Kate Upton most recently starred opposite Hollywood actresses, Cameron Diaz and Leslie Mann, in the hit comedy, “The Other Woman,” and has also been seen in “Tower Heist”. In September 2013, Upton received the honor of Model of the Year during “the 10th annual Style Awards at Mercedes-Benz Fashion Week in New York.” [Source: Wikipedia]
Some of the line’s most popular staple pieces are the Editor pants, which were designed to flatter a woman’s physique and maintain their shape throughout the day, while making her look pulled-together and professional. These easy-to-wear, fitted pants are also ideal for leisurely activities, like golf and other casual outings.
With over 600 retail and factory outlet stores, EXPRESS has become one of the most popular brands for stylish consumers between the ages of 20 and 30. Known for on-trend, contemporary apparel (for men and women), the brand carries figure-flattering, sophisticated clothing and eye-catching accessories designed for virtually every lifestyle occasion, from workwear to weekends.
[Image Credits: Getty Images for EXPRESS, used with permission.]