Rent The Runway has become a popular online destination for women shopping for a special occasion or event. The website carries designer apparel and accessories that can be rented for a specific date (whether that be a wedding, bridal shower, birthday party, holiday gathering, or even a vacation).
What is Rent The Runway?
RentTheRunway.com has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women. With door-to-door delivery, a free second-size and access to personal stylists, Rent the Runway combines technology and fashion to expand the reach of a woman’s closet and gives her the ability to search thousands of styles in a way that’s most convenient for her – on desktop, mobile device or in-store. Since launching in November 2009, Rent the Runway has rapidly grown to over 5 million members and over 250 designer brands, with 55,000 dresses and accessories in its ever-growing inventory.
The site offers a wide range of designer dresses (from top brands like Monique Lhuillier, Shoshanna, Badgley Mischka, Kate Spade New York, Reem Acra, Milly, Vera Wang, and many others), including cocktail and party dresses, gowns, and casual wear. In addition, they carry a large assortment of accessories and jewelry that can also be rented simultaneously.
How Rent The Runway Works
The appeal of Rent The Runway is that you can wear a current, on-trend outfit from a top designer without having to pay full retail (the rental prices start around $25 per dress). In addition, it makes life convenient by giving consumers a time-saving option to find the apparel of their choice without having to run around town trying on dresses. When you select the dress you want (and input your event date), the site sends you two dress sizes, to ensure the perfect fit. They also provide you with the necessary packaging supplies to send back the dress after use (which they then arrange dry cleaning for). How simple is that?!
Rent The Runway Store Opening
On September 3, 2014, Rent the Runway will open a 1,700-square-foot store in New York City’s Flatiron district. The shop will be Rent The Runway’s first freestanding store and will include a rotating selection of 850 dresses and 200 accessories from over 200 major designers, including Marchesa Voyage, Opening Ceremony, and Vera Wang. For a $25 fee, customers can book an appointment online at www.RentTheRunway.com/Stores and create their style profile, including personal information such as size, shape and style preferences. Upon arrival they will be paired with a personal stylist to provide a one-on-one styling consultation as they try on dresses and accessories to complete head-to-toe looks for an upcoming event or even an entire season of events. Continuing the ease and convenience of the “Virtual Closet,” fitting rooms will be equipped with iPad minis that have scan-to-screen capabilities for stylists to upload each dress tried on and add comments for future reference.
Whether you’re on the hunt for the perfect party dress or you want a show-stopping gown for a special event, Rent The Runway is one of the best places to go to find what you’re looking for. To get $25 OFF your first rental, enter coupon code 25OFFRTR at checkout on RentTheRunway.com.