Lamborghini Arena Returns to Imola with a Two-Day Celebration of Speed, Design & Supercar Culture

For one electrifying weekend in May, the legendary Imola Circuit (Autodromo Internazionale Enzo e Dino Ferrari) will once again become the epicenter of Italian supercar culture. On May 9–10, 2026, Automobili Lamborghini will transform the historic track into an immersive playground of performance, craftsmanship, and community as Lamborghini Arena makes its highly anticipated return.

Designed for both Lamborghini owners and devoted enthusiasts, Lamborghini Arena combines the excitement of a motorsports event with a full-scale brand experience that blends high-speed action, design innovation, and the unmistakable emotion that defines the Sant’Agata Bolognese marque. Over two days, guests will have the rare opportunity to drive their own Lamborghinis on one of Europe’s most iconic circuits, explore exclusive brand activations, and experience the dynamic world of Lamborghini from every angle.

The 2026 edition builds on the remarkable success of the inaugural Lamborghini Arena in 2024, which drew more than 6,000 visitors and showcased nearly 400 vehicles. One of the weekend’s defining moments came when more than 350 Lamborghinis rolled onto the Imola track in a breathtaking parade, creating a spectacle that celebrated both heritage and horsepower. This year promises to deliver even greater scale, energy, and immersive experiences.

On track, the atmosphere will be charged with adrenaline as road cars take to the circuit, sharing the spotlight with professional competition. Lamborghini Arena also hosts the second round of the Lamborghini Super Trofeo Europe championship, where the brand’s race-bred Huracán Super Trofeo EVO2 machines go wheel-to-wheel in a thrilling display of precision driving. Free practice sessions, qualifying rounds, and championship races unfold throughout the weekend, giving fans unprecedented access to the elite Lamborghini Squadra Corse and a behind-the-scenes look at top motorsport engineering.

Beyond the roar of engines, the paddock evolves into the Lamborghini Arena Village, a curated environment that reveals the brand’s DNA through storytelling, design, and innovation. This dynamic space allows guests to explore the many facets that shape Lamborghini’s identity, from craftsmanship and heritage to cutting-edge technology and bespoke personalization.

Within the Village, Lamborghini’s master artisans and engineers bring the brand’s philosophy to life. Visitors can explore the Manifattura, where meticulous craftsmanship meets modern manufacturing, step inside the Centro Stile to see how bold design concepts are born, and discover the Polo Storico, which preserves and restores Lamborghini’s most historic models.

The Ad Personam studio showcases the brand’s bespoke customization capabilities, offering insight into how each Lamborghini can become a deeply personal expression of its owner. Meanwhile, Lamborghini’s research and development teams provide an inside look at the advanced materials, aerodynamics, and engineering innovations shaping the next generation of supercars.

Complementing the brand’s own activations, Lamborghini Arena also features select partner brands that reflect the values of Italian excellence, innovation, and refined luxury. From technology to fashion and beyond, these collaborations reveal how Lamborghini’s influence extends far beyond the automotive world, shaping a broader lifestyle of performance and design.

At its core, Lamborghini Arena is a gathering of people united by a shared passion. Owners, collectors, motorsport fans, and design enthusiasts converge to celebrate the emotion that only Lamborghini can deliver. It is a weekend where speed meets artistry, heritage meets innovation, and individual stories come together to form a powerful collective experience.

As Lamborghini continues to define the future of super sports cars and thrilling experiential moments for motorsports enthusiasts, Lamborghini Arena 2026 stands as a bold expression of the brand’s spirit: immersive, daring, and unapologetically extraordinary.