Rodeo Drive is currently hosting the 2nd Annual “Rodeo Drive Celebrates Timepieces & Fine Jewelry” until October 13, 2024. In collaboration with the City of Beverly Hills, this event features luxury brands showcasing their finest timepieces and jewelry. The celebration includes exclusive previews, masterclasses, and private events, with standout moments such as the Richard Orlinski x Hublot exhibition at Westime. You can explore pieces from Bvlgari, Panerai, Audemars Piguet, and more, all in a glamorous Rodeo Drive setting.

Highlights include unique events like a “Cars and Coffee” pop-up with rare luxury vehicles, champagne toasts, and live demonstrations. Guests will also have the opportunity to participate in watchmaking classes, master craftsmanship showcases, and artistic collaborations with top luxury houses.

“Once again, we are excited to celebrate incredible artists and their work in collaboration with our Rodeo Drive Committee. This exciting partnership between Richard Orlinski and Hublot will definitely be eye-opening and everyone should take the opportunity to view the timepieces,” said Lester Friedman, Beverly Hills Mayor.

Below are details about the events happening this weekend:

• Buccelatti – Private preview. Enjoy Italian cookies and Italian sparkling wine.
  October 11, 10am – 5:30pm
  October 12, 10am – 6pm
• Bvlgari – Launch of the newest Bvlgari Tubogas collection.
  October 7-13
• Frette – Gelato under the palm trees on Rodeo Drive.
  October 12, 1pm-3pm
• Gearys – Toast the new Rolex timepieces with a glass of champagne and chocolates.
  October 7-13
• IWC Schaffhausen – Daily watchmaking classes and product presentations, as well as happy hours dedicated to share their passion for watches.
  October 8-13
• Jaeger Le-Coultre – Discover “The Precision Pioneer” Traveling Collection through a boutique tour. The boutique will also host a watch-making class, where light beverages will be offered.
  October 8-13
• Michael Kors – Showcase of the new winter deliveries and SS25 Runway show, champagne and light bites will be offered.
  October 12, 2pm-5pm
• Mikimoto – View their latest collection and enjoy a glass of champagne. Guests can also sign up for a private Masterclass being offered throughout the year. Exclusive gift with purchase.
  October 7-13; RSVP, ngoganesyan@mikimotoamerica.com
• Panerai – A High Complications Showcase with one of their master watchmaking specialists. This expert will be on hand to answer guest questions and host live demonstrations of a rarely gathered collection of unique pieces.
  October 8-13
• Piaget – View exclusive pieces while you try your hand as an artisan with the Maison’s signature Décor Palace motif. Guests can also discover the Maison’s mastery of ultra-thin watchmaking through assembling one of its iconic Movements.
  October 8-13
• Two Rodeo – Live entertainment while shopping on Two Rodeo Drive.
  October 11, 3pm-6pm Jazz Trio
• Vacheron Constantin – Try your hand at this ancient technique as you create your own enameled artwork to take away. Guests can also enjoy “From Geometry to Artistry,” an exhibition illustrating the subtle alchemy that transforms mechanical watchmaking into objets d’art.
  October 8-13
• Westime – Explore the extraordinary watches and jewelry in its two-story boutique on the cobblestones at Two Rodeo. Those who purchase a new timepiece or jewelry during “Rodeo Drive Celebrates” will receive a special gift with purchase.
  October 7-13

The event, designed to bring an exciting atmosphere of innovation and artistry, reflects Rodeo Drive’s reputation as a global center for luxury and entertainment. With over 100 luxury brands represented, including Michael Kors, Vacheron Constantin, and Piaget, Rodeo Drive will offer a unique experience blending fashion, timepieces, and fine jewelry.

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[Images c/o Rodeo Drive]