Positano is an enchanting small town located on the Amalfi Coast in Southern Italy. Often considered a luxury destination, Positano is a popular spot for travel and vacation.
The town is known for its dramatic cliffs, breathtaking views, and upscale hotels and restaurants. It is also home to a number of historical and cultural landmarks, making it an ideal locale for travelers who want to experience the best of what Italy has to offer. Whether you’re looking for a relaxing beach vacation or a cultural getaway, this colorful gem is sure to exceed your expectations.
To inspire you to explore this charming beach town (either for the day, or longer), this travel guide shares tips on things to do, luxury hotels to stay at, and places to eat in Positano, Italy.
Positano was once a thriving maritime town, but its economy declined in the mid-20th century. It has since become a popular vacation destination for tourists from all over the world. The beach town is known for its unique architecture, beautiful beaches, and luxury lifestyle. The town is situated on a steep hillside, and its buildings are built into the hillside, so expect to hike from the beach to your hotel (or anywhere, for that matter).
Positano has been featured in many films and television shows, and it is regularly ranked as one of the most beautiful places in the world. It’s become such a destination spot that even celebrities like Kourtney Kardashian and Travis Barker held a star-studded wedding there. During the Summer of 2022, social media influencers and stars made this iconic spot the ultimate “It Place” to visit for vacay.
How to get to Positano
As Positano is located on the coast, the best way to reach Positano is by boat or ferry, as the town does not have an airport. Several boat and ferry companies offer service to Positano from the nearby cities of Naples or Sorrento. Once in Positano, you can explore the winding streets, visit the beach, or enjoy the views from one of the many restaurants and cafes.
It’s important to note that the town is built on a cliffside, so definitely wear comfortable (flat) walking shoes, as the steep streets make for quite a trek. Talk about an Instagram vs. reality moment!
For those who prefer to travel by car, there are several rental companies that offer service to Positano, as it’s not recommended to rent a car in Italy (unless you know how to drive there). I jokingly call it “organized chaos”, because their way of driving is anything but relaxing. The drive from Naples takes about an hour and a half, and visitors should be aware of the winding roads and tight turns. Regardless of how you choose to get to Positano, it is sure to be a memorable experience.
What to do in Positano
One of the most popular activities is simply strolling around the town and taking in the stunning views. There are also a number of beaches to enjoy, including Spiaggia Grande, which is the largest beach in Positano. If you want to explore further afield, there are plenty of places to visit nearby.
The Emerald Grotto is a must-see, and you can take a boat tour from Positano to reach it. For something truly unique, try a lemon tour – Positano is known for its delicious lemons, and you can learn all about them on one of these tours. Whatever you decide to do, you’re sure to have a wonderful time in this idyllic town.
In addition to sightseeing, be sure to bop into the quaint boutiques and shops. Here you’ll discover everything from stylish apparel and accessories to hand-made ceramics and home goods.
Where to stay in Positano
Positano is one of the most popular tourist destinations on the Amalfi Coast, and it’s no wonder why. With its dramatic cliffs, beautiful beaches, and quaint shops and restaurants, Positano is a truly magical place. If you’re planning a visit, you’ll need to decide where to stay. Here are some of the best hotels and resorts in Positano:
Hotel Le Sirenuse is one of the most luxurious hotels in Positano. Situated on a cliff overlooking the Tyrrhenian Sea, the hotel offers stunning views, an outdoor pool, and a Michelin-starred restaurant. This Insta-worthy is quite possibly one of the most photographed upscale hotels in Positano, and for good reason – it’s breathtaking and the view is unparalleled!
The Palazzo Murat is another luxurious option, located in the heart of Positano. The hotel has an outdoor pool with views of the town, as well as a spa and fitness center.
And, if you’re looking for a 5-star hotel that’s in the heart of the action right on the boardwalk, look no further than the unique waterfront hotel, Covo Dei Saraceni (pictured below).
Whichever option you choose, you’re sure to have a memorable stay in Positano.
Where to eat in Positano
As Positano is a picturesque town, it’s no surprise that it’s a popular destination for celebrities and gourmets alike.
If you’re looking for a truly memorable dining experience, be sure to check out the star-studded favorite, Ristorante Chez Black. The restaurant has a beautiful setting with an outdoor patio overlooking the Mediterranean Sea, and the menu features fresh local ingredients. The dishes are creative and the service is outstanding, making Chez Black a must-visit for any foodie.
During our visit to this popular destination, we spotted A-list actor Denzel Washington dining alongside restaurant & nightclub owner Gianfranco Russo.
For a more casual option, there are plenty of pizzerias and cafes dotted along the winding streets of Positano. Whatever you choose to eat, you’re sure to enjoy the incredible views and fabulous atmosphere of this special place.
For a taste of Positano, head over to La Zagara Positano for their iconic Lemon Sorbet. It’s not only a delicious dessert, but it’s truly so beautiful you’ll want to snap a photo too! This charming garden restaurant and bar is a great place to unwind with an afternoon coffee and something sweet.
If you’re looking for an idyllic place to escape from reality, then look no further than Positano – it truly is a slice of paradise.
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