Nexxus Color Assure hair care system was designed to increase the vibrancy, resiliency, and improve the health of color-treated hair. The 4-step system includes the Nexxus Color Assure Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic. These easy-to-use hair care products enable women to extend the life of their hair color, without having to visit the salon as frequently or re-apply at-home hair color as often.
Nexxus created this revolutionary, oil-infused color care system with the purpose of locking “color vibrancy in by keeping water out.” The reason that this methodology is effective is because it provides a protective barrier for your hair follicles, to minimize the color-stripping effects of hot water and regular shampoo (which contains harmful sulfates that not only damage and dry your hair, they also pull-out the color over time). Unfortunately, washing your hair isn’t the only culprit that causes hair color fading – the natural elements (like UV rays) also effect the overall intensity and vibrancy of your hair color as well. That’s why a hair care system of this kind is so important.
Nexxus Color Assure System
The Nexxus Color Assure Pre-Wash Primer acts as a pre-treatment to shield hair in the shower. It works by repelling water, to help your hair color last longer and look richer as weeks go by. The Pre-Wash Primer is comprised of clear oils (such as Almond, Coconut, and Argan oil) and White Orchid Extract (which acts as a sealant on your hair, preventing water from enter the core of the hair follicles), and does not contain any sulfates. Each of these beneficial oils help improve the overall health and condition of your hair by adding back moisture, softness, and shine.
Before jumping into the shower, you simply apply a few pumps of the Pre-Wash Primer to dry hair. Starting at the ends, work your way up to the roots, making sure to cover the top layer of your hair especially (since that is the first area that starts to fade). Your hair should feel silky, but not greasy. If it feels too saturated, that means you applied too much. Only about 5-7 pumps should be all your need (depending on the length and thickness of your hair). Then shampoo and condition as usual.
The Nexxus Color Assure Shampoo and Conditioner are sulfate-free formulas that get your hair clean, while helping to make your hair manageable and healthy. The duo work together to boost luminosity and brilliant hair color.
As the final step, the Nexxus Color Assure Glossing Tonic provides a weightless coating on your hair, helping to lock-in your hair color (after cleansing) and adding back gorgeous shine.
I visit a salon every few weeks to get Demi-Permanent hair color treatments (to boost the natural color of my hair and to conceal some gray hairs). The upside of Demi-Permanent hair coloring is that it is considered gentler and safer for the hair (as opposed to Permanent hair coloring). But, the downside is that this type of color washes out over time. Therefore, after a couple of weeks of normal cleansing and styling, I generally notice that my hair color doesn’t have the same depth and intensity that it first did when I visited the salon.
But, by using these products (especially adding the Nexxus Color Assure Pre-Wash Primer into my hair care regimen), I’ve noticed a significant improvement in the retention and vibrancy of my hair color during the course of time that I’ve been using the Nexxus Color Assure system.
Having a great hair day should be an everyday occurrence. If you want your color-treated hair to look fabulous (whether you just visited the salon or haven’t seen a stylist in weeks), then you should definitely consider trying the new Nexxus Color Assure System. They don’t call it “the mane attraction” for no reason!
Sponsored: Complimentary products provided by Nexxus via Condé Nast. All opinions are my own.